NEW DISTRIBUTION INITIATIVE FROM SUNDANCE
At a Los Angeles press conference today, Sundance Institute Executive Director Keri Putnam announced an expansion of the organization’s Artist Services Initiative that will bring independent films to digital platforms. Exclusively partnering with aggregator New Video, Sundance is offering its festival and lab films distribution opportunities on iTunes, Amazon, Hulu, Netflix and SundanceNOW. Filmmakers will retain ownership and control of their titles, will be free to publicize and market them, and Sundance will conduct its own marketing efforts as well as leverage the potency of its brand to gain the films wider audiences.












